Questions

how to measure + understand mobile ROI

how to craft a strategic approach to mobile marketing

how to define mobile marketing for your organization

Define and explain Strategy Development Process for:

Sms
Email
QR codes
Game and Apps
Proximity systems and marketing
Location based systems
Bluetooth
Mobile web marketing
Content Development


How to build a winning mobile experience?
What would make a good mobile consumer engagement?
What is the current trends in mobile marketing being adopted in the industry?
How to evaluate and benchmark a mobile marketing or advertising campaign?

Mobile Strategy

Overview

1. Understanding Mobile marketing and advertising 
2. Define your goals
3. Research your market
4. Content deployment
5. Define your message
6. Create sharing opportunities
7. Feed your campaign
8. Track and Analyse
9. Review

Contents

Understanding Mobile Marketing and Advertising
1. What is Mobile marketing
2. The channels involved:

• Multimedia Messaging Services (MMS)
• Unstructured Supplementary Service Data (USSD)
• Bluetooth, Wireless and Infrared
• Mobile Internet and Social Media
• Mobile Applications
• Others?
• Evaluation?

Common mobile media content categories in use today include:

• Portals
• Email
• Weather
• News/politics
• Search
• Business/finance (especially since the recent economic downturn)