Mobile Strategy

Overview

1. Understanding Mobile marketing and advertising 
2. Define your goals
3. Research your market
4. Content deployment
5. Define your message
6. Create sharing opportunities
7. Feed your campaign
8. Track and Analyse
9. Review

Contents

Understanding Mobile Marketing and Advertising
1. What is Mobile marketing
2. The channels involved:

• Multimedia Messaging Services (MMS)
• Unstructured Supplementary Service Data (USSD)
• Bluetooth, Wireless and Infrared
• Mobile Internet and Social Media
• Mobile Applications
• Others?
• Evaluation?

Common mobile media content categories in use today include:

• Portals
• Email
• Weather
• News/politics
• Search
• Business/finance (especially since the recent economic downturn)