What is the impact in digital marketing of the proliferation of different Operating Systems for Mobile?

The impact will be the cost of designing different campaign that needs to works well with different platforms. The monetary cost, efforts and time need to be invest to ensure the different campaign works well as well as maintaining it.

As a digital marketer, we may need to do extensive research to find out the profile of the users that used the different platforms so that we are aware of the audience we are targeting. People will behave differently in different platforms at different times.

To overcome the above, we need to put in metrics to figure out the audience’s behaviour, analyse the metrics and adjust or drop the campaigns accordingly.

However, I believe in the long run, there could be a standard for all the platforms to make life easier for everyone.