Different Operating Systems: Users' choices come first

Question: "What is the impact in digital marketing of the proliferation of different Operating Systems for Mobile, i.e. Android, iOS, Windows Phone, Firefox OS, Ubuntu, etc.

In my opinion, with the proliferation of different OS for mobile, digital marketeers will face the main challenge of deciding the most optimal operating system to launch their digital marketing campaigns. This can vary with the  geographical, social, political, economical factors closely relating to their targeted audience.

(Photo Credit: Canalys)

Hence it is important for digital marketeers to be up to date with relevant data such as the factors mentioned above, consumers' mobile usage trends, major smart phone manufacturers moves, launch of new Operating Systems etc to ensure that our targeted audience will enjoy the most optimized users' experience across the various operations systems regardless of which mobile phone they carry.