- Apple and Samsung both announced a decrease of market share yesterday, what are the consequences of this loss of market share for themselves, competitors??
Apple and Samsung are both market leaders in the smartphone market share. However, it appears that they are losing the market share to lesser known players like Huawei, Lenovo and LG.
I think Apple and Samsung are losing market share because consumers are looking for quality phones at a cheaper price.
For Apple, it might be losing market share because they do not have varied sizes of phones like what Samsung or other phone makers has. Thus, for Apple to gain market share, they need to compete by making larger screen phones.
Perhaps, phone sales these days are saturated and there is hardly any new/ innovative/ ground-breaking technology that could attract consumers to spend more.
I guess for Apple and Samsung to compete with Huawei, Lenovo and LG, they will need to slash prices of their phones and make phones value for money in order to gain market share,
Perhaps for people for buy a phone, they do want to read reviews or do some research when they purchase.
So i tried typing in my Google search for the search words 'Apple Phones'. And this search page showed up.
Samsung is still the market leader for smart phones. In the Google search results page, it is shown that Samsung did use paid search to market its latest Samsung galaxy S5. If Samsung continues to use paid and organic search to market its phones, it will not lose its market share.
I think Samsung should come up with phones that matches the cheaper price of Huawei, Lenovo and Lg phones in order to retain market share.
Huawei, Lenovo and LG will continue with paid and organic marketing to retain their market shares.
Perhaps, phone sales these days are saturated and there is hardly any new/ innovative/ ground-breaking technology that could attract consumers to spend more.
I guess for Apple and Samsung to compete with Huawei, Lenovo and LG, they will need to slash prices of their phones and make phones value for money in order to gain market share,
Perhaps for people for buy a phone, they do want to read reviews or do some research when they purchase.
So i tried typing in my Google search for the search words 'Apple Phones'. And this search page showed up.
I found it peculiar that Apple (though it is the market leader for its iphones ), appeared first and second in organic search but it did not appear in paid search at all. Now that Apple has announced that it has a decrease in its market share, perhaps it is time that Apple starts to regain its market share by doing search marketing. Apple could use paid search to regain its market share.
A search with the words 'Samsung Phones' appeared in the following..
I think Samsung should come up with phones that matches the cheaper price of Huawei, Lenovo and Lg phones in order to retain market share.
Huawei, Lenovo and LG will continue with paid and organic marketing to retain their market shares.
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