Can Snapchat as marketing tool?

What is Snapchat? It is a mobile app that allows users to take photos, record video, add text and drawings, and send them to their list of friends. Users can also set a time limit up of up to 10 seconds for how long they want their friends to be able to see their content before it completely disappears. Who is sharing these photos?  The majority are young group of people between the ages of 13 and 25 but there is a growing audience of people over the age of 40.

Snapchat has 5 million active users and the reports have shown that over 200 million photos are shared each day. This is up from 150 million just two months ago. To put this into prospective for you, Snapchat has surpassed the amount of photos shared on Instagram and they continue to close the gap on photos posted on Facebook, so that can Snapchat be turned into a marketing tool to promote your brands. Any companies like to use on the most recent social media. There definitely are situations in which some social media platforms may not be right for your company. When you considering Snapchat as a marketing tool, you may want to ask a question, will it fits your target demographic. Is your company targeting mainly young group?  Than Snapchat might be another marketing tool to implement for your brand.

When the company marketing on Snapchat, it is important to remember that whatever you share is going to available for a very little amount of time. You only have a maximum of 10 seconds to build excitement so you want to be sure that you are creating content at the right place and right time to your audience. SnapChat provides users with the ability to form a personal connection with their recipient. Unlike other social media, Facebook or Twitter where the majority of posts and messages are public, and belong to the social network once they have been published. It is where you can count your followers or retweets, SnapChat does not allow you to keep a record. As a marketers, you need to keep track of the activity through other social sites. This means you need to have a good hold on all things social, and must be prepared to react quickly.

However, doubts can the tool will become widely adopted by marketers and unlike of Twitter and Facebook in the long term. Marketers have so much choice in social networks at the moment, and so there really needs to be a huge benefit to creating and establishing a new one. For those marketers keen to experiment with the app, I think it is before you jump in and use Snapchat, you have to choose which social platform and tool is the most appropriate for your brand and audience. Your audience may not be ready to jump onto the new tools so think about what you want from the tool and can it deliver it for you.

Snapchat As A Marketing Tool?