Now you see it, Now you don't!

How Snapchat had evolved into a phenomenon digital marketing tool since it was first created in 2011 was so fast, that it almost replicates the speed of how the photos remains seen via the app itself.

There were a few campaigns which used Snapchat successfully:

The first UK retailer - The Co-operative Travel, had used Snapchat to target students through a brand awareness campaign by sending a discount code via Snapchat and getting them to friend the page in Facebook after the image disappears.

Another successful campaign was to promote a new film for Swarovski Entertaiment where it had posted images and videos on Snapchat and encourge the users to try and capture a screenshot of the posts using a hashtag, where selected fans were then rewarded with a swarovski pendant.

There had been many debates over how such short images/videos could work out as successful marketing campaigns, but from another prespective, many customers had made hasty decisions in a rush to not lose out to time, hence, creating impulse purchases. Example of how a store could promote discounts of their store items, by getting customers to pose with the items, showing their brand and then posting in on Snapchat and sharing it with friends, to be rewarded with a discount of purchase of the item.

With over 100 million users and 350 million snaps being exchanged on a daily basis, Snapchat is a force to be reckoned with for digital marketers and especially when the brand is targeting the youth audience.