Snapchat me

Snapchat banks on the sense of impermanence when users send images to each other it lasts for mere seconds before it disappears.. brining with it a sense of urgency and focus. 

The excitement this precious fleeting moment bring to the beating heart... Similar to life, a moment passed cannot be relived and all it remains is the fleeting memory and experience. 

This sense of impermanence where a photo disappear is what founders Evan Spiegel and Bobby Murphy underlined since the launch of the app. 

Founders Evan Spiegel and Bobby Murphy 

In view of digital marketing, this quality may bring benefits to marketer's message, adding anticipation and a fun element to engaged audiences. 

But also disadvantages, as it may reduce the measurable value-add to the core brand building efforts of the brand.  As images get erased, so may the message, it may be difficult and time consuming to engage in followup with your audience, who may not be receptive to adverts in the first place.

However Snapchat has more to offer, with the introduction of Stories, competing with the likes of Facebook's newsfeed, this feature is gaining popularity. Available for 24 hours, a story is made up of a compilation of snaps/ pictures, recounting the day of a celebrity for example.. 

Users may prefer using Snapchat as one can be more true to oneself in expression. 

Content is king. As long as Marketers remember to tell an engaging story and make content interesting or value-adding to its audience, spam becomes a story which sticks. 

Marketers may use this tool/ feature to complement their existing marketing campaign website or Facebook platform, to get closer to their targeted audience, share videos, run short contests or blasts of quality messages to the population of snap chat users. 

Since all messages ultimately may get deleted/ forgotten anyway why not in your 10 seconds give it a good shot.