I believe there will not be much impact on digital
advertising but definitely there will be still be some consent on how this
merge will affect the clients.
As we know before the merge Publicis and Omnicom are like
holding company where there are a lot of creative and advertising company under
them. There are running independently and might be following some guideline
from them.
Example Tribal DDB is one of my agencies, which is under
Omnicom. When they present to use they are presenting as Tribal DDB and not
Omnicom. Therefore there is a min impact to those clients whether they merge or
not. As long they can help the client get what they wanted.
Even they are under Omnicom, from my understanding they
don’t work together. Never did I hear they saying, I can ask if my other sister
company if they can help you out.
The only thing that might be affecting client is direction
from the HQ. Facebook, Yahoo, Google, Bing and other media company might want
to come connection with their management from HQ. Building the relationship
with them might take up this bigger pie of the advertising and media share out
of it.
Let say the HQ pass down instruction that we be spending
more money using Google services then Facebook, it might be affect clients who
want to advertising their promotion on Facebook too.
Having working with my marketing department together with these
agencies, no matter what thing happen they will still stick with them. Even how
we complain among ourselves that they don’t get work on time, didn’t get proper
files, bad coding, not easier to maintains for website and many more, higher management
still stick with it.
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