Google Glass and Marketing

The Google Glass is a new way for us to use technology on the go. However, will it have much impact on marketing?

Based on the specification available on the internet, it is actually not much different from those android tablets (Wi-Fi version). Advertisement will likely be mostly in the form of emails, sms (if connected to the phone) or a notification and the advertisements may likely to be generalized. However, the Google Glass may show its strength in close proximity marketing or advertising.

Consider a shopping mall with a portal which has all the shops information in it. With this system, the shops have all the information of the products and promotions in the portal. On top of this, restaurants can have the seat information in the system. For the Google Glass users will have an application which allows them to records the things they want to buy. The

Upon entering the shopping mall, the user can triggers the application to sync with the portal and the list of things with the necessary information will be available to the users. With those information the users can decide if he wish to make the purchase or delay it. He can also make a price comparison or even see if there are other related products. If the products he wants to purchase is in those super market like NTUC Fairprices or Cold Storage, the Google Glass may direct him where to find those products.

If the user is going for lunch or dinner, from the Google Glass he can view the information of the restaurants in the shopping mall. If needed, he can make reservation with the restaurants and can even pre-order certain dishes which he likes. If he is waiting, he may browser the portal for advertisement or promotion that the shops in the mall are having.

Overall, the Google Glass eliminates the need for one to keep checking the smartphones or tablets for information. Since it is always “On” all the time, pushing information to the users will be much easier. However, Singapore can be rather slow in adopting such new technology.  

 

PS: Because I don't have a Google Glass with all those information, I will have to visit all the shops in Tampine One to see if there is something I want :P