Monday, 5 August 2013

The possible impact of Google Glass on digital marketing

The official launch for the Google Glass is 2014 and everyone in the digital platform had been eyeing on it way beyond it's release. Like all Google products, the Goggle Glass is user-friendly and captivates the world with the features it has.

The Google Glass is mainly operated by voice recognition, it allows one to capture the world especially in challenging areas. Riding on the roller coaster, travelling on the helicopters and capturing instantaneous moments. Besides, LIVE streaming and video recording is possible as well.

There is also an in-built technology that helps one to navigate like the GPS and the traditional business of Google's real-time search had been incorporated as well.

The sleek and light design is a bonus point. In this era, everyone need their data in real-time and in the simplest form. By having the Google Glass, everything can be done in real time especially when videos and photographs are involved. There's no need for you to capture the current moment via your mobile phone and punch in multiple steps in order to get your things published on the world wide web. With the Glass, everything is done in the simplest and fastest way. With a single voice command, videos can be captured and share via facebook or other social media right at that moment.

There will be no need for tricky set-ups for LIVE broadcasts to transmit videos through the internet. With the Glass, everything can be shown LIVE from the user's views. Information is transmitted at an even faster speed. Influencers are able to share information at an even faster speed. People from the other part of the World are able to experience the moment through the eyes of another instantly.

Marketers are able to promote more location-based marketing schemes with the incorporation of Google Glass. The Google Glass is able to locate the precise location of individuals, sharing with the users the best offers and information of the user's current location. And if the user indicates a particular preference to a certain genre of shops, Google will be able to capture the data and send relevant information to this user. When the user is at a foreign location, Google can promote the nearby shops or places of interest to the user. Advertisers will be able to promote their business to consumers in this manner. For shops that had been waiting for customers to visit them for a long time, the push factor is stronger now and Google Glass will be able to direct traffic to them. This is particularly useful when one is at a foreign land and needs urgent assistance.

With the Google Glass, it will be a whole new era for the digital marketing market. The invention of a new product that allows information to transmits at an instantaneous way at the perspective of an individual. Users are able to get information as the blink of their eyes and receive relevant information due to their needs.


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