Now this is a real interesting topic. Currently Google Glass
seems more like a hands free smart phone, but it does not stop the consumers
like me to think of the many possibilities.
Augmented Reality Marketing:
This was brought up in class by Sergio, but to be frank, rarely do I see such
features anywhere. However, with Google Glass, this could be an extremely good
way to bring the customer to your shops! Let me elaborate (see below for a DIY
illustration): A coffee lover, who has profiled himself on Google Glass as
such, goes to a mall. When stepped into the mall, behold! Directions will be
given to the nearest Starbucks who has advertised for this feature, up the distance
it takes to reach the cafe. Same for fashion lovers. Your favorite brand GAP is
having National Day sale at the second floor, #02-01, keep straight to the escalator
in front and then turn right for another 1 meter!
Real convenient huh?
The 2D version of similar feature is already available in
many mapping apps, but using Google Glass, you can really take it to the next
level. The less the customer need to do to find you, the higher the chance they
will come to you.
“Fashion/ Item” Recognition: Our classmate brought up in
class that there was an experiment by a first adopter of the Google Glass who has
enhanced the functions to allow facial recognition. Great for souls like me
with poor memory needing constant reminders of peoples’ name, no need for name
cards anymore! But I doubt it will be in mass market soon with all those
privacy laws around.
But what if the software can be tweaked to recognize items
instead? Imagine you are on the bus and it passed by shop that displayed the
most gorgeous dress that you absolutely must buy! Using Google Glass, you can
capture the photo of the dress instantly and search for it instantly online.
Price, size, brand, availability – you name it, you got it.
Anyone played “Second Life”? Similarly, avatar of your size
and color are there to try on the dress, you can't get more customized than that! You like it, you can buy it virtually and
the product can be sent to your doorstep via courier the next day. It really
makes so much more sense as there’s no limit on the number of dressing rooms available
and store owners are not restricted by store space!
Of course as the advertisers and marketers, we have to make
it as Google Glass friendly as possible so that such purchase is possible. But I imagine this is the the effect of the future of digital marketing, it's all out there in the virtual world!
Sure, I’m day dreaming,
but who knows, maybe Google may launch this next year?
Sergio, you got the hint?
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