During the age of pagers, no one can anticipate that the mobile phone, then the size of a brick then, would one day be a personal devices not only for communicating but for entertainment, productivity and education. Today, we are now enjoying the positive impact of new generations of smart phone and it creates a new marketing platform for digital marketing. Mobile phones has become smarter and personal with the wide availability of applications. It has become a personal part of our lives which we cannot do without.
With Google Glass on us, we could expect a change in our lifestyle, the way we work, play and live. This will certainly change the consumer pattern which the marketer would be concern about as this will affect how business advertise and brand their products. Imagine the potential of getting products and services information stream right in front of the our eyes when we are within the area of the businesses. Imagine the convenience of shopping and finding the merchandise we are looking without wasting precious time looking for the item we wish to buy.
Google Glass has the same potential as smart phones as is already a personal fashion accessory. Should be officially launched and picked up by the leading fashion brands, it could be owned by the masses and this will creates possibly a new area in augmented reality as well as local and proximity marketing. This can open up new marketing approach and techniques.
With Google Glass on us, we could expect a change in our lifestyle, the way we work, play and live. This will certainly change the consumer pattern which the marketer would be concern about as this will affect how business advertise and brand their products. Imagine the potential of getting products and services information stream right in front of the our eyes when we are within the area of the businesses. Imagine the convenience of shopping and finding the merchandise we are looking without wasting precious time looking for the item we wish to buy.
Google Glass has the same potential as smart phones as is already a personal fashion accessory. Should be officially launched and picked up by the leading fashion brands, it could be owned by the masses and this will creates possibly a new area in augmented reality as well as local and proximity marketing. This can open up new marketing approach and techniques.
No comments:
Post a Comment