Thoughts about Google Glass

Google glass may not be the first wearable technology we have seen, but it is certainly the one that is getting the most attention.
Created by Google to work with our smartphones through Bluetooth, it is voice-controlled, and has control buttons on the side as well. 

This is an example of what a projected image looks like when you are wearing the glass, which is supposed to appear like a 25 inch screen from 8 feet away.

• With a relatively smaller screen space and difficulty inputting text with Glass, there is likely to be a stronger emphasis on video and images. As such, I foresee that our Pinterest pins,  Instagram posts and YouTube videos will become even more powerful marketing tools. 

• With the smaller space, companies using Email marketing will have to adapt to the space constraint and be more creative in getting their email messages to display nicely on Glass. 

• Companies have to optimize their content based on location and voice commands so that they appear on the screen of the user first. For instance, when a user asks, "Where can I get a burger?", the user will be presented with information on the nearest burger shop along with some promotional messages. 

• Companies will have to come with creative ways to "connect" with the user to promote an increase in sales realization. For instance, retailers may create a Glass app so that users can simply call it up onto the glass, be presented with products available in store, and add the products to shopping cart using voice command.