Case Study : Unicef NFC campaign

After reading the case study, I was initially skeptical of the positive report as I had felt that NFC may not yet be so wide-spread yet. I believed the reason of my initial "gut-feel" was based on Singapore's mobile landscape.
Nevertheless, I decided to do a little research and was extremely surprised to find out that an official study had earlier conducted and concluded that HK was quite ready for such a technology like NFC to be used for contactless payment etc.
Coming back to using NFC in Singapore, I would feel that if similar campaign was to run here, most likely it would not be that successful. Not because the idea was not novel and fresh but more so because of the constraint by the devices that most people had. For a start, there are still a big proportion of iPhone owners and Apple did not put NFC into their phone. And Samsung and BB had only NFC enabled phone for their top range of their line of models.
I asked myself that If I were to implement such a similar campaign in Singapore, would I still be using NFC? My reply would be a BIG resounding YES. I really liked the idea and I think people especially the younger lot would be excited of such interaction for such a primeval thing like collecting donation.
However, I would not simply go for NFC alone if I really want some success. I will compliment the NFC sticker to contain a suitable QR code. In this way, people would not be hampered by the lack of functionality of the phone as they can simply scan the QR code and redirect them to the donation page.