Windows 8 has been launch with much fanfare in October 2012. Windows 8 represents a fundamental shift in the way Windows works and is far more touchscreen-orientated for use on tablets as well as traditional PCs. (TechRadar) The shift of focus from a desktop operating system to a mobile-friendly operating system received mixed reactions. While some welcome the new approach in the live tiles on start screen in place of icons, many missed the traditional way of selecting and launching programmes from the start menu or desktop.
Microsoft have failed at several attempt in penetrating the mobile tablet market. Windows XP Tablet Edition and Windows CE are not well received by the general consumers due to bulky hardware and unstable software. During that period, the only mobile computing devices are laptops. Consumers uses laptop for productivity and location of information.
When Apple launch iPhone and iPad, and Google launches Andriod OS, that drastically changes the computing habits of the consumers. The usage of internet has also changes from information sourcing and productivity to communication and entertainment. Consumers on tablet devices are now presented with an straight-forward way to create and share information on the move with light-weight devices that can be carried anywhere.
In addition, mobile devices using either iOS or Android OS provides users with an computing environment that span across multiple devices with cloud computing. Settings and preferences are now sync across multiple devices to allow users a common operating environment regardless of the devices they are using.
With such conveniences, consumers tend to prefer tablets and mobile phones as their choice of using the internet for research, entertainment, communication and productivity. Hence, this causes the usages of laptops and desktops to drop. Microsoft recognise the changes in the user habits and preferences of devices. Hence, Windows 8 is designed to be more touchscreen-friendly to cater for the mobile devices.
The reception of Windows 8 is lukewarm, there is no deny that there are some potential in the OS. Although iOS and Android is popular, there is also a need to continue to monitor the progress of Windows 8 OS to explore the possibility of mobile advertising on this platform.
Microsoft have failed at several attempt in penetrating the mobile tablet market. Windows XP Tablet Edition and Windows CE are not well received by the general consumers due to bulky hardware and unstable software. During that period, the only mobile computing devices are laptops. Consumers uses laptop for productivity and location of information.
When Apple launch iPhone and iPad, and Google launches Andriod OS, that drastically changes the computing habits of the consumers. The usage of internet has also changes from information sourcing and productivity to communication and entertainment. Consumers on tablet devices are now presented with an straight-forward way to create and share information on the move with light-weight devices that can be carried anywhere.
In addition, mobile devices using either iOS or Android OS provides users with an computing environment that span across multiple devices with cloud computing. Settings and preferences are now sync across multiple devices to allow users a common operating environment regardless of the devices they are using.
With such conveniences, consumers tend to prefer tablets and mobile phones as their choice of using the internet for research, entertainment, communication and productivity. Hence, this causes the usages of laptops and desktops to drop. Microsoft recognise the changes in the user habits and preferences of devices. Hence, Windows 8 is designed to be more touchscreen-friendly to cater for the mobile devices.
The reception of Windows 8 is lukewarm, there is no deny that there are some potential in the OS. Although iOS and Android is popular, there is also a need to continue to monitor the progress of Windows 8 OS to explore the possibility of mobile advertising on this platform.
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