Previously, when I did the Marketing Plan for the Avengers, while googling for research on mobile usage trend & statistics, I came to realize that with advancement in mobile devices like tablets & smart phones, which is so easily available & affordable, it has brought about a dramatic shift in consumers behavior, whereby many (my guess) companies (those smart ones) are taking advantages of this powerful & effective platform to reach out to their potential customers.
Thus, the way the marketing content is delivered should be as much as possible, tailor to the individual taste & preference; bottom line is that the content must be relevant.
Definitely, the way the content is delivered is also important i.e. how the marketing content is display on the smart phones & tablets, need to be aesthetic in terms design layout, entertaining, engaging & also informative (educational as cover in this case study).
From this case study, it clearly demonstrate the power of Mobile Marketing via a customize apps, educational program & salon locator.
My sudden thoughts on improving it (maybe has already been done) are:
i) On the salon locator apps, making use of GPS to know yr location & give info on the nearest saloon & any promotion currently (Proximity Marketing...)
To further entice the potential customer, with discount voucher, etc.
ii) On the Apps, if it can be more interactive, such that it will allow customer take a picture themselves then super-impose with different hair colorings for them to visualize how they will look.
In doing so, it speed the call to action....very effective!!!
To conclude, Mobile Marketing will be the hype & trend for the next 10 to 20 years...
why 10 to 20 years?....becruz when Nero-technology (use yr imagination!!) becomes so advance with tremendously improvement, certain trend will might shift by then....
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