This report was written in reference to iSIGN Media Corp
location and permission-based messaging solutions.
This product might not be popular in Singapore, as Singaporeans will not usually have their WIFI and Bluetooth switched on. Data plans are relatively cheap and easy to subscribe to. Malls and landmarks are pretty close to each other unlike other countries. All the stores are situated in a prime location of the neighborhood and will take a short time to travel to.
By using this service, the antenna might not be able to identify the precise location of the users due to interference and the close proximity of other individuals are in the same area but not the same shop.
However, by using this product, it could be a very powerful tool. Tracking can be very accurate based on individual consumers. Consumers will appeal to the product for its discount vouchers. In exchange, for the discount vouchers, they are willing to share their information. The results could be pretty accurate as the devices are personalized to each individual. The information received will be accurate and real time. And companies will get to know if the product is working immediately as the consumers are given a choice to reject, redeem or accept the offer.
This product might not be popular in Singapore, as Singaporeans will not usually have their WIFI and Bluetooth switched on. Data plans are relatively cheap and easy to subscribe to. Malls and landmarks are pretty close to each other unlike other countries. All the stores are situated in a prime location of the neighborhood and will take a short time to travel to.
By using this service, the antenna might not be able to identify the precise location of the users due to interference and the close proximity of other individuals are in the same area but not the same shop.
However, by using this product, it could be a very powerful tool. Tracking can be very accurate based on individual consumers. Consumers will appeal to the product for its discount vouchers. In exchange, for the discount vouchers, they are willing to share their information. The results could be pretty accurate as the devices are personalized to each individual. The information received will be accurate and real time. And companies will get to know if the product is working immediately as the consumers are given a choice to reject, redeem or accept the offer.
The cost is low as compared to traditional SMS and companies
get to change the message in 4 minutes. By using traditional SMS, there will be
a need to go through various parties, which could lead to a longer lead-time to
change the message. SMS will only
be available to a certain Telco and will not be able to blast out the
information to the existing consumers on site. However, SMS can ensure that
consumers will be able to receive the SMS as long as the mobile phone is on.
With this service, companies can also send out music, movies, videos and flash content, which will be more interactive and easier to catch the attention of the consumers. More information can be included in the blasts as compared to SMS.
With this technology incorporated, there will be a decline of using print. The resources can be put to better usage. Data collected can be used for future marketing campaigns. Companies can also get to know about the popularity of it’s products and the immediate effect it have on its consumers.
With this service, companies can also send out music, movies, videos and flash content, which will be more interactive and easier to catch the attention of the consumers. More information can be included in the blasts as compared to SMS.
With this technology incorporated, there will be a decline of using print. The resources can be put to better usage. Data collected can be used for future marketing campaigns. Companies can also get to know about the popularity of it’s products and the immediate effect it have on its consumers.
However, this technology can only appeal to products that
are PMEBS, Youth and white collared or even tourists oriented. Only Smartphone users
will enable their phone to connect to WIFI or Bluetooth. Tourists will also try
to connect to WIFI whenever possible.
Each product have its pros and cons, so companies will need to evaluate their needs, requirements and objectives when selecting a suitable product. There are many different products available in the market at this moment which given companies a better choice when they are launching their new product. With the right technology and media used, the product might be a success even before it is officially launched.
Each product have its pros and cons, so companies will need to evaluate their needs, requirements and objectives when selecting a suitable product. There are many different products available in the market at this moment which given companies a better choice when they are launching their new product. With the right technology and media used, the product might be a success even before it is officially launched.
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