UNICEF HK NFC Campaign

Good points
 

·        Remove the needs to depend on volunteers on a certain timing. It is as good as 24x7 as long as the volunteers have the stickers on them. Volunteers can still go around on their daily routine.

·        May last longer if the volunteers paste on the stickers on their bags or on the case of their tablets or laptops.

·        Remove the competition against other organizations for manpower and good locations with high traffic flow.

·        More “fun” as it allows other to learn new things. It is not surprised that a lot of people has been buying NFC smartphones but they don’t know about this function.

·        Sticker can come in different designs: features different themes according to the seasons etc.

·        Protect the integrity of the volunteers as they don’t physically handles the money.

·        Remove the need to count the cash and deposit into the banks.

 

Bad points

·        Depends on people with NFC smartphone. However, NFC smartphones are becoming more popular nowadays.

·        Drop very easily if the stickers are pasted on cloths.

·        Cannot be reused. Once web address is entered wrongly means the whole batches of NFC stickers have to be disposed off. This is because generally the NFC stickers will be programmed to disallow rewriting to prevent frauds.

·        No cheap to produce as a sticker can cost US$0.83 each for an order of 1000 pcs.

 

Consider

·        Getting others like NFC keychains because they can be hooked onto the bags etc and they last longer than others (Hello Kitty or Minions design).

·        Consider making NFC card as their ID card which contains the web address for donation for regular volunteers.

·        Can have NFC stickers in various donation amount like $5, $10 etc

·        Include QR code as part of the design so that people who are holding on to smartphones without NFC function can still use the QR code to donate.