This is an interesting case study about how Unicef HK made use of NFC technology to increase the number of volunteers. Donors are given a NFC Charity Sticker and instantly they become a volunteer as anyone who taps their phones to the sticker would be brought to a page where they could make a donation.
If you have not read the case, you may watch the video here:
http://youtu.be/a9hPxsnBlik
I think that it is a really smart idea as it creates that 'multiplier' effect, allowing a greater reach within a shorter time span. However, I'm not sure how sustainable this may be as part of the improvement in performance could be attributed to the novelty effect of this idea. Will people choose to ignore the NFC charity stickers once the novelty wears off?
Also, besides being brought to a page to make a donation, it is probably a good idea to include a form to allow people to fill in their particulars such as email addresses so that they could be contacted in future for other charity events and activities where they could volunteer not just their money but also their time.
Another suggestion is to make the NFC Charity Sticker more eye catching. For e.g.the sticker could be made bigger and in a more unique shape and it could say 'Tap Me!'.
QR code technology would work as well for this idea. In Singapore, considering the high number of iPhone users which do not have NFC, having QR codes on the stickers may be a better idea. Nonetheless, some people may still find it a hassle to download the QR scanner to scan the QR code. It would be best if there is an in-built QR code scanner in our phone cameras (as suggested by Sergio).
This is what I saw on the channel 8 news yesterday, it confirm will be SUPER EYE catching and Candy.
ReplyDeletehttp://shine.yahoo.com/fashion-beauty/japanese-women-rent-out-their-legs-for-advertising-175636100.html
Japanese Women Rent Their Legs to Advertisers, Give New Meaning To 'Your Ad Here.'
Introducing the least subliminal advertising ever. In Japan, companies are actually launching print campaigns on young women's bare legs.
Japanese Snaggletooth Craze Spawns Dental Procedures, Girl Group
Are we really ready to turn our bodies into billboards for a few extra bucks? Japanese advertisers are banking on it, offering women money in exchange for the use of their thighs. Participants paste temporary tattoos of brand logos on their legs and spend the day exposing them to oglers. To be eligible for ad space, you must be at least 18-years-old and connected to least 20 people on social networking sites. The idea comes as part of the advertising maxim that ads should run “wherever people are looking.”.......
Will this be the next mobile advertisement? Only time will tell